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8 News Now — Las Vegas published July 6, 2026: Terrible’s keeps 300 jobs as Primm enters new era. For generations, Primm has been one of Southern Nevada’s most recognizable roadside landmarks.
News 3 Las Vegas published July 6, 2026: Primm avoids ghost town fears with Terrible's operation deal.
News 3 Las Vegas published June 29, 2026: Terrible's takes over management of Primm properties beginning July 1. Primm’s last operating casino shut down June 29, 2026, marking another major turning point for the tiny border town after months of uncertainty about whether it could keep its doors open at all.
Primm Valley Resort and Casino closed June 29, ending Affinity Gaming’s management of the property ahead of a takeover by Terrible’s. July 1 marks the start of Terrible’s operations in Primm, a change that is expected to keep residents in company-managed apartments and preserve jobs that had been at risk.
Braedyn Beal published April 30, 2026: Why Primm Nevada’s Casino Empire Fell Apart.
Located on the edge of the Nevada desert near Las Vegas, Primm, Nevada, was once a thriving casino hub. In this video, we take a deep dive into Primm, Nevada’s casino empire, from its rapid rise as a popular alternative to the busy Vegas strip, to its tearful decline into what many now consider a Primm Nevada ghost town.
At its peak, Primm Valley was home to iconic destinations like Buffalo Bill’s, Whiskey Pete’s Casino, and Primm Valley Resort and Casino, drawing in travelers looking for a classic Nevada casino experience just outside of Las Vegas. From the famous Primm Nevada roller coaster towering over the desert to the once-bustling floors of each Primm Nevada casino, this small town carved out a unique place in the world of Vegas casino culture.
But today, much of Primm Valley casino life has faded, with signs of decline, closures, and leading to an eerie abandoned casino atmosphere. What caused this shift? How did a promising hub of Nevada desert casinos lose its momentum while Las Vegas and the broader Vegas scene continued to grow?
Just a short drive away in nearby Jean, Nevada, lies Terrible’s Hotel & Casino, another example of the smaller Nevada desert casinos that once served as key stops between cities. Like Primm, it reflects how changing travel patterns and the evolution of the Vegas casino industry have impacted these roadside gambling destinations over time.
Join us as we explore the full story behind Primm, Nevada, uncovering the factors that led to the downfall of its casino industry and how it became one of the most intriguing abandoned destinations in the Nevada desert.
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News3, Las Vegas NV local
written by Steve Wolford
Monday July 6, 2026
LAS VEGAS — Primm, a small oasis community on the California state line, is no longer facing the prospect of becoming a modern-day ghost town after a deal was finalized to shift several local properties to Terrible’s.
Affinity Gaming announced plans in May to close its Primm operations, raising concerns about what would happen to the community and the people who work and live there.
The finalized deal means several properties in Primm, including the Primm Valley Resort and Casino, was transitioned to Terrible’s, easing uncertainty for about 300 employees.
Dominic Jenkins, who works at what was the Primm Center and now works for Terrible’s, said the transition moved quickly once the deal was finalized. “I feel great! We don't have to scramble around and find housing or another job, so.. it's a good feeling,” Jenkins said.
He described how fast changes were made at the store. “We had to wrecking ball this place. We took the aisles down. We ordered stuff. It all came in one day. We did everything in one day,” Jenkins said.
The transition was still underway this afternoon at the market that serves the Desert Oasis Apartments, where Jenkins and hundreds of other Primm employees live. Retail manager Robert Guillen said the focus has been on bringing operations in line with Terrible’s expectations. “Really, just training our staff, getting our store up to standards,” Guillen said.
Guillen said the changeover involved multiple departments and systems, including replacing the computers behind the counter. “We had all of our stakeholders - all hands on deck from marketing, I-T, our operations folks such as myself, h.r. to transition all of the team members,” he said.
UNLV gaming historian David Schwartz said Primm’s decline began with the expansion of tribal gaming in California, but he believes Terrible’s is positioned to reinvent the area, including reopening the casino at Primm Valley Resort and Casino and determining what to do with other acquisitions such as Buffalo Bill’s, home to the “Desperado” rollercoaster, as well as the truck stop and Whiskey Pete’s across the freeway.
“I think a lot of it's looking beyond what's happened in the past,” Schwartz said.
Schwartz said the outcome will depend on how Terrible’s markets the destination and what it offers visitors. “I think a lot of it does depend on how they market it and what attractions they have there; people will travel to go to things,” he said. He added, “If it's just, well, here's the same slot machines you can play an hour closer to home, maybe not, but if it's, well, here's something different, maybe.”
Terrible’s also now owns the lotto store in Primm, a point local radio host Ryan Hunter of the “Road Show” on Coyote Country FM called important for the community’s future. “I think it's awesome they saved it. But here's what I want Vegas to know. We have to come here and support it now,” Hunter said. “If Terrible's is going to save it and the jobs, we have to do our part,” he said.
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